Hamilton Central Europe reduced transports costs by 28% by replacing their old TMS with Deliwell
- 15%
- 28%
Hamilton Central Europe
(part of Hamilton Company)
Looking to reduce transport costs, simplify compliance, and gain real control over shipping operations?
Introduction
Hamilton Central Europe is a fast-growing manufacturing and development center for laboratory and medical equipment, operating one of the group’s most complex logistics setups in Eastern Europe.
With hundreds of employees, a high shipment volume, and strict regulatory requirements, the team needed a way to centralise transport operations, standardise data, and gain reliable cost visibility for negotiation and compliance, without adding IT complexity.
Executive Summary
Hamilton Central Europe needed to regain control over a complex, high-volume transport operation affected by fragmented workflows, limited cost visibility, and frequent regulatory changes. Transport data was spread across emails, spreadsheets, and disconnected tools, making negotiation, compliance, and reporting slow and unreliable.
By implementing Deliwell as a single transport management platform, Hamilton centralised planning, bidding, execution, documentation, and compliance. UIT and e-Transport reporting were automated without additional IT burden, while costs were allocated in real time to the correct cost centres. Shipping and finance teams moved from manual, retrospective work to structured, auditable workflows.
The result was a measurable business impact: transport costs reduced by 1% of goods value, a 15% reduction in shipping workload, consistent pricing across identical routes, and faster adaptation to legislative changes. Deliwell enabled Hamilton to replace fragmented processes with clear data, operational discipline, and informed decision-making across the entire transport function.
The Challenge
Before Deliwell, transport management was fragmented across emails, spreadsheets, and a limited TOM (Transport order management )spot-bidding tool. This created structural inefficiencies and real operational risk.
Hamilton faced several concrete problems:
- No centralised view of transport activity, making it impossible to build a reliable traffic profile.
- Non-standardised shipping information across departments and partners.
- Inconsistent pricing for identical routes, weights, and service levels.
- Heavy manual work in shipping and finance, with data re-entered multiple times.
- High complexity and cost associated with Romania’s UIT and e-Transport compliance, under frequent legislative change.
- Limited ability to relate transport costs to goods value or cost centres in real time.
As transport costs represented around 3.5% of goods value, even small inefficiencies had a material financial impact.
The Solution
Deliwell replaced the fragmented workflow with a single, structured platform covering the entire transport lifecycle.
Key capabilities that addressed Hamilton’s needs:
- Centralised shipment history and traffic profile analytics, enabling fast, data-based carrier negotiations.
- Standardised transport data across teams through templates and controlled workflows.
- Native UIT and e-Transport management, generated directly from existing order data, including high-volume file imports for complex shipments.
- Digital status updates and document handling, with carriers uploading CMRs and invoices directly in the platform.
- Automatic cost-centre allocation and invoice validation, giving finance real-time accuracy instead of retrospective control.
- No dependency on external systems or rigid IT integrations, a critical factor for a group-managed IT environment.
The Implementation
Hamilton’s Supply Chain team onboarded quickly, without heavy configuration or disruption to ongoing operations.
Within days:
- Quoting and order confirmation moved fully into Deliwell.
- UIT generation and compliance workflows were live.
- Shipping, documentation, and invoice handling were standardised across departments.
User adoption was fast, supported by direct collaboration and short feedback loops between Hamilton and the Deliwell team.
The Results
The impact was measurable across cost, efficiency, and decision quality:
- Transport costs reduced from 3.5% to 2.5% of goods value, a full 1% improvement.
- Around 15% workload reduction in the shipping department through automation and removal of manual tasks.
- Consistent pricing validation across carriers for identical routes and weights.
- Immediate visibility into transport spend by cost centre and delivery type.
- Faster adaptation to regulatory changes, without internal development or external dependencies.
- Improved negotiation position, based on clean, historical traffic data instead of assumptions.
Why Deliwell
Hamilton chose Deliwell for pragmatic reasons:
- UIT compliance delivered quickly, at a fraction of the cost and time of an internal implementation.
- Full visibility into transport activity with minimal IT constraints.
- A platform flexible enough to adapt to real operational needs, not just standard processes.
“Since using Deliwell, we achieved 1% of goods value in savings and a 15% reduction in shipping workload.”
FAQ
How long does implementation take?
Deliwell is designed for fast deployment — not a 12-month implementation project:
- Standard setup (no ERP integration) — live in 1–2 weeks, including carrier onboarding and team training
- With ERP integration (SAP, Oracle, Microsoft Dynamics) — live in 4–6 weeks, including integration scoping, configuration, and parallel run
We assign a dedicated project manager to your implementation from day one through go-live. No surprises, no scope creep.
We are a group of companies — can we manage several entities or sites in the same account?
Yes. Deliwell is built for multi-entity and multi-site operations. A parent company and its subsidiaries, operating companies within a transport group, or a shared services centre managing logistics for multiple business units can all operate on the same Deliwell instance — with controlled separation of data, users, and reporting.
- Each entity has its own transport orders, documents, carriers, and KPI dashboards
- Group-level administrators see across all entities; site-level users see only their own data
- New entities are added to an existing account — no separate implementation required
What is Deliwell's uptime commitment?
Deliwell targets a 99.9% monthly uptime SLA for the core platform. AWS infrastructure provides geographic redundancy, and our platform status is monitored continuously. In the event of an incident, we communicate proactively through our status page and direct notification channels.
Enterprise clients receive enhanced SLA terms including defined RTO/RPO commitments. Planned maintenance windows are communicated at least 48 hours in advance and scheduled outside peak operational hours.
Can we pilot Deliwell before committing to a full rollout?
Yes. We offer a structured 3-week Proof of Concept (POC) — Deliwell runs live on a defined scope of your operations (a specific route cluster, carrier group, or business unit), and we measure the results against your current baseline.
The POC produces concrete, comparable numbers: time saved per transport, compliance rate before and after, document error rate, and cost delta. You make the full rollout decision based on data — not promises.
No long-term commitment required to start a POC. If the numbers don't justify a rollout, we say so. If they do — which is the typical outcome — we move directly into full implementation.
Who else is using Deliwell?
Deliwell is trusted by +100 logistics and supply chain teams at enterprise companies across Romania and Europe:
- Sonepar — electrical distribution
- Hamilton — manufacturing logistics
- Frigoglass — commercial cooling equipment industry
- DS Smith — packaging and supply chain
- Stihl — power tools distribution
- Inteva Products
We are happy to provide reference contacts from our client base for serious evaluations.